Experts from UK leading supplier of vans for tradespeople ‘LeaseVan.co.uk’, have highlighted the importance of avoiding poor driving habits. They’ve explained not only how bad driving can be to public safety, but also how it can have a negative impact on a business. They state how potential customers may be put off by seeing a van driving poorly or recklessly and opt against using that company.
the van company warn their customers leasing vans, as well as any other companies that use vans, that they must avoid breaking speed limits, and try to drive courteously and respectively of fellow road users when out and about in company vans. They have warned that badly driven vans could end up costing the industry millions, with the smallest businesses the most affected by the loss in revenue.
Common bad driving behaviours consist of speeding, running through red lights, not stopping at zebra crossings and cutting other drivers up. They also warn that because many vans are often branded with a company’s logo and details, this needs to be considered whenever driving.
An employee of ‘LeaseVan.co.uk’ explained: “Van drivers need to realise that each and every time they get behind the wheel they are an ambassador for their company. If they then tear about cutting people up, racing through traffic lights on amber and failing to stop at zebra crossings they are going to create a very bad impression for their company with other road users and the general public. Many companies employ drivers without making it absolutely clear to them that they are ambassadors for the brand. In some cases, these drivers will interact with more members of the public each day than the average salesperson for the company, so they should really be given training on how to conduct themselves on behalf of the company. If a van is driven badly it’s likely to be remembered for all the wrong reasons and if it’s branded with logos and other details, it’s likely to lose lots of orders for the company. Branded vans can be very powerful mobile adverts for a firm but if they are poorly driven they could actually be costing sales.”
He warned that he feels larger companies could potentially fall victim to having bad representation more than smaller companies, adding: “Small companies with perhaps one or two vans usually understand that they are representing the firm when they are on the way to and from jobs. But when a company operates a fleet of vans and perhaps employs hundreds of drivers then the message that drivers are brand ambassadors can get lost. We would like to see all fleet operators speak to their drivers and ensure all of them understand the need to drive sensibly and respectfully always. “